With the likes of Lexus, Mercedes, BMW, Jaguar and even Audi has been the forgotten stepchild of the world’s luxury car. Now, before you jump from their seats Audi loyalists in the defense of their sacred character should be noted that a Lexus, Beamer, Benz or find on every street corner in America. Meanwhile, with few exceptions, a person should be in a major metropolitan area to identify an Audi.
1 in 1050 people a Lexus in the U.S. bought in 2007. 1 in 1000 people have bought a Benz or a BMW. 1 in 3200 people have an Audi. Audi is less exclusive than either of these brands and they sell fewer models in the world and one of the brands mentioned. But why is this so? Fear not fans of Audi. Unlike Brutus, I come to praise Caesar not bury him.
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